Full Job Description
Join Amazon as a Digital Content Strategist in Easton, Wisconsin
Amazon, one of the world's leading tech giants, is expanding its integrated digital marketing team and seeks an innovative and passionate Digital Content Strategist to join our growing office in Easton, Wisconsin. This is a unique opportunity for driven individuals ready to make a significant impact on our digital presence and enhance the customer journey through compelling content strategies.
About Amazon
Founded in 1994, Amazon is continuously pushing the boundaries of technology, aiming to become Earth's most customer-centric company. Our Easton office plays a pivotal role in crafting user-centric strategies and revolutionizing how consumers engage with our worldwide e-commerce platform. As a leader in cloud computing, e-commerce, and artificial intelligence, we are committed to building a world where amazing experiences are at the forefront of our digital interactions.
Role Overview
The Digital Content Strategist will play a crucial role in developing, implementing, and optimizing content strategies across multiple digital platforms to enhance user engagement, cultivate brand loyalty, and drive conversions. This position will involve close collaboration with cross-functional teams including marketing, product development, analytics, and user experience (UX) design.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with Amazon's marketing goals and enhance user experience.
- Conduct thorough market research and audience analysis to identify key trends and consumer preferences.
- Collaborate with product teams to curate engaging content that showcases Amazon’s diverse offerings and value propositions.
- Optimize content delivery by utilizing data-driven insights and performance metrics to adjust strategies and improve engagement.
- Manage the content calendar and ensure timely delivery of high-quality content across all channels.
- Lead brainstorming sessions and cultivate innovative ideas for campaigns that resonate with target audiences.
- Establish strong SEO strategies to improve organic traffic and visibility while driving down paid advertising costs.
- Monitor industry trends and competitor activities to maintain a leading edge in digital content strategy implementation.
- Coordinate with external agencies and freelancers as necessary to enhance content quality and effectiveness.
- Analyze data from user behavior and adapt strategies to enhance content relevance, efficacy, and overall engagement metrics.
- Prepare insightful reports on content performance and provide recommendations for future strategies based on findings.
- Engage with stakeholders and ensure alignment between various departments on content directions and objectives.
Qualifications
The ideal candidate will be a dynamic and experienced digital marketing professional with a flair for creating engaging content. Successful candidates should meet the following qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in content strategy, digital marketing, or a related area.
- Proven track record of developing and implementing successful digital content strategies.
- Strong understanding of SEO principles and best practices.
- Exceptional writing, editing, and communication skills with an eye for detail.
- Familiarity with content management systems (CMS), email marketing platforms, and analytics tools such as Google Analytics.
- Ability to analyze data, derive insights, and translate them into actionable strategies.
- Strong project management skills with the ability to juggle multiple projects and deadlines simultaneously.
- A passion for innovative storytelling and digital communication.
- Team-oriented spirit with the ability to lead and collaborate effectively.
Why Join Amazon?
At Amazon, we celebrate diversity and are committed to creating an inclusive workplace. We value our employees and offer a dynamic environment where innovation thrives. Here are some of the benefits and perks you can expect:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible working options.
- Access to employee development programs and training sessions.
- Employee discounts on Amazon products and services.
- Opportunities for career growth within a global organization.
- Contribution to positive social impact through our commitment to sustainability and community engagement initiatives.
Application Process
If you are a forward-thinking Digital Content Strategist looking to join a team that thrives on excellence, we would love to hear from you! To apply, please submit your resume along with a cover letter detailing your relevant experience and your vision for success in this role. We encourage candidates who can bring diverse experiences and perspectives to apply.
Join Us in Shaping the Future
At Amazon, we are passionate about empowering customers and driving innovation. As a Digital Content Strategist, you will play a key role in shaping our digital narrative. Join us in building a future where customers continuously connect with the remarkable world of Amazon. We look forward to your application.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.